‘Castle’ remains steady and sees growth in viewership

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STANA KATICCastle remained steady in the overnights with a 2.2 rating in the highly coveted 18-49 age demo. Viewership dropped slightly from the season premiere overnight ratings.  The second episode also improved over last season’s same episode spot. Last season, “Cloudy with a Chance of Murder” had  1.9 in the key 18-49 demo with 10.45 million viewers in same-day viewership.

But the real story is in the Live +3 date from the season premiere. Castle has kept its trend of improving in the key demo mark in the DVR viewing. The show was up nearly a full point to from 2.2 to 3.1 and saw an increase of 4.5 million viewers, bringing the total viewers to 14.9. The L +7 data will be released in a week.

Castle fell behind NBC’s The Blacklist (3.6/12.08 million) but remained ahead of CBS’s sinking Hostages.  The show’s strong showing coupled with Dancing with the Stars gave ABC the edge over NBC for the night.

The overnight ratings aren’t as import as they once were because more and more viewers are watching shows on their own timetables.  The true gauge of ratings rests in the +7 totals. Castle has routinely picked up a point in the key demo and added another three to four million viewers total.  The +7 data is generally released two weeks after the original air date. We’ll post those totals plus an updated ratings guide when that information comes in.

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